SKYBAGS IS PRINCIPAL PARTNER AT KASHISH 2017

Skybags, the youth bags brand from the house of V.I.P. Industries, will be principal partner at the 8th KASHISH Mumbai International Queer Film Festival. KASHISH 2017 – South Asia’s biggest LGBTQ film festival will be held from May 24-28, 2017 at two venues in South Mumbai – Mumbai’s iconic art deco theatre Liberty Cinema and Alliance Francaise. The film festival will screen 147 films from 45 countries.

“We are happy to associate with KASHISH Mumbai International Queer Film Festival; it’s a great initiative that spreads much needed awareness about the LGBT community. Films are a powerful medium to influence and bring about a positive change in the society. We are happy to lend our support to this initiative as it not just a festival but it’s a place to learn and become more aware. As an out lesbian, I am proud to be part of the LGBT community in India and support greater visibility of our community through this important film festival.” said Radhika Piramal, Vice Chairperson – V.I.P Industries Ltd. VIP Industries established in 1971 are market leaders for over 40 years.

Sridhar Rangayan, festival director said, “We are really delighted that VIP Industries have come on board to support KASHISH with their Skybags brand line. Led by the amazing and brave Radhika Piramal, this support underlines their commitment to diversity and inclusion. It is also heartening to see this new development with VIP promoting Skybags and Godrej promoting BBlunt and Nature Basket brands at KASHISH. We hope that this inspires more brands to come on board in the years to come.”

Skybags will be having a stall at KASHISH promoting the product range, whose brand ambassador is the youth icon Varun Dhawan. They are also offering discounts on their product range for KASHISH audiences, which is yet another breakthrough in companies marketing to LGBT audiences.